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Key Objectives / Responsibilities

1. Develop creative, innovative and impactful marketing campaigns across a multitude of priority projects on social media or on ground and break international music and artists in local market to expand their popularity and streaming

2. Work with international territories to ensure marketing plans are relevant, project needs are met and projects executed as well as sharing best practice strategies and insights

3. Directly liaise with repertoire owners, artist management and estates on a regular basis to communicate opportunities plans and expectations.

4. Build and manage marketing P&L and pre-project budgets.

5. Collect and work with data to develop strong market campaigns to drive outcome

6. Partner with digital teams to find creative ways to market artist catalogues leading up to new releases and between new album cycles and single drops.

7. Provide thorough plan and mobilize multiple media and promoter resources to ensure the successful delivery of artists’ concert in China.


Key Objectives / Responsibilities

1. Architect and engineer creative, innovative and impactful marketing campaigns across a multitude of priority projects which will influence the online behavior and consumption habits of music consumers

2. Generate excitement for our artists through online/social media campaigns and work closely with Digital Sales Team to ensure fully conceived and optimized online, social and mobile marketing plans.

3. Explore new channels of marketing with influencers, music related groups, local lifestyle shops and etc

4. Build and manage quarterly as well as per-project marketing budgets.

5. Identify and analyze new and innovative exposure and revenue generating opportunities for international artists.

6. Participate in near and long term creative planning to ensure a strong and continuous stream of communication

7. Able to collect and work with data to develop strong market campaigns to drive outcome

8. Maintain timely communication to regional as well as global marketing team on opportunities, plans and expectations for international artists

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